SXSW 2021

Human
Connection

Virtual World

A digital exhibition exploring what it means to be human in our new virtual world via stories, testimonials and live digital events.

Find frog at SXSW

SXSW Online Panel

Launching Products in Uncertain Times

Wednesday March 17
11AM ET
SXSW Online Panel

Don’t Just Make it Work, Make it Better for Womxn

Tuesday March 16
9:15 AM ET
frog Digital Workshop

Adventures in Venture Building

Thursday March 25
12 PM ET

In a relatively short period of time, nearly all our interactions have become, at least in some way, virtual.

40%

At the height of lockdowns in the U.S., experts estimated that around 40% of the workforce had switched to remote work.

16.6 GB

In March 2020, average daily in-home data use in the U.S. was 16.6GB, a nearly 40% increase from March 2019.

50K Years

In just a single day during the pandemic—April 4, 2020—Americans streamed the equivalent of 50,000 years of digital media.

77%

In 2020, over three-quarters of global internet traffic was dedicated to streaming video (57%), social networking (11%), messaging (5%), and gaming (4%).

All around the world, businesses, institutions, schools and hospitals quickly adopted technological solutions to lockdown restrictions. But what does this new virtual world mean for our humanity? How do we warm-blooded creatures make our way in a world that’s increasingly mediated through pixels and screens?

ARE WE TURNING INTO CYBORGS?

Click through to explore how frogs around the globe have been navigating our new virtual world.

Human in Place

The question we must ask ourselves—not only as designers, technologists and strategists, but as people—is:

What are we doing to make the virtual world more human?

Launched in just nine days, the Telehealth Toolbox is a collection of guidelines and practical tools that aims to accelerate the adoption of telehealth practices by primary care physicians.

The goal of the toolbox is to ease stress on healthcare systems by empowering more healthcare professionals to deliver telehealth, while ultimately reducing unnecessary hospital visits and improving patient well-being overall. The Telehealth Toolbox was conceived as a multi-disciplinary, grassroots effort by frog designers, strategists, program managers and technologists. It offered immediate value to doctors and patients during the height of pandemic lockdowns, while also providing lasting benefits for the healthcare system going forward by making telehealth easy and accessible to more patients.

A 3-day conference built around in-person collaboration needed to pivot quickly when attendees could no longer be in the same room.

A 3-day conference

When the UNICEF-AstraZeneca Young Health Programme Global Planning Meeting could not meet in person due to COVID-19, they enlisted frog to help design a new kind of virtual conference with collaboration, creativity and inclusion at the forefront. The resulting 3-day virtual conference, made up of participants from more than 15 countries, proved that human-centered design is crucial for uncovering true value. For UNICEF, the goal was not simply using tech to recreate the event as it had always been, but rather demonstrating that the key to success is human collaboration—whether we’re together in one room or connected virtually across continents.

As COVID-19 precautions quickly became a fixture of daily life, medical device inventor and entrepreneur Dan Burnett partnered with frog to create JustAir—a high-performance mask that lets your humanity shine through.

Just Air

After first conceiving of the idea during the 2014 Ebola epidemic, Burnett realized frontline workers were in need of a better kind of mask—one that would not only keep them and those around them safe, but also let them connect on a human level. Joining forces with frog, the team set out to design a comfortable HEPA-filtered mask that would be the safest in the world. By shrinking the filter and air circulation components into a small module that sits behind the wearer’s head, JustAir is as comfortable as it is effective, enabling connection through important visual and emotional cues.

In 2020, frog went from having 16 studios to having over 500 studios—one in every frog’s home. To continue cultivating our company and community culture, we expanded our digital events platform to include panels, hangouts and awards.

Early during the initial shutdowns, frogs started exploring and implementing new tools to help us transition into our new remote work environment. Building on their experience, we also began crafting workshops featuring methods and tools that anyone could implement for more human-centered remote work experiences. Additionally, we created digital events to bring our communities together—on both the public and internal sides. We gathered experts in the fields of product design, remote work, and media for public panels, and we created a new internal award ceremony to recognize a year of unprecedented work.

  • Art direction: Cary Potter
  • Editorial direction: Olivia Murphy
  • Interactive design & development: Teddy Mathias
  • Design: Jesus García, Sarah Moran
  • Content: David D’Altorio, Elizabeth Wood
  • Typefaces: Marfa by Dinamo and GT America by Grilli Type